Campaign Manager

Loughborough, Leicestershire
Polypipe Civils & Green Urbanisation

Role:

You will be responsible for developing and implementing strategic marketing communication plans to effectively promote our brand, products, and services.

You will play a pivotal role in crafting compelling messaging and content that resonates with our target audiences while ensuring consistency and alignment across all communication channels. This role requires a strong blend of strategic thinking, creative execution, and project management skills.

Key Accountabilities:

• Develop and execute end-to-end, multi-channel marketing campaigns to promote Polypipe Civils & Green Urbanisation’s products and solutions, including messaging, creative, planning, budgeting, implementation, tracking, and reporting.
• Monitor and analyse campaign performance metrics, including engagement, conversions, and ROI, and use insights to optimise future campaigns.
• Manage a team of x2 Marketing Executives coordinating their day-to-day workload and activities to support department goals.
• Coordinate with internal stakeholders, including product managers and sales teams to ensure alignment and seamless execution of campaigns and ad-hoc marketing support requests.
• Support the development of marketing collateral, such as product guides, merchant tool kits, digital assets and sales materials, to support campaign objectives.
• Collaborate and manage external agencies and vendors to achieve goals and objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and key insights to inform campaign strategies.
• Support in the planning, set-up and manning of events and exhibitions

The person:

• Undergraduate Degree in a Marketing related subject
• Experience in a previous marketing communications role
• Copywriting skills for a range of audiences and channels
• Experience managing multi-channel marketing campaigns
• Experience with CMS software
• Proficient in Adobe Creative Cloud software eg. Indesign
• Ability to prioritise workloads and multi-task
• Excellent attention to detail
• Be flexible and cope with changing demands
• Excellent interpersonal skills with the ability to establish positive relationships with all colleagues at all levels
• Ability to obtain, analyse and present information

The Benefits:

• 25 days holiday
• Contributory pension scheme
• Share save Scheme
• Life assurance
• Cycle to work scheme
• Free flu vouchers
• Various health & wellbeing initiatives including complimentary occupational health on-site physiotherapy and counselling services
• Employee Assistance Programme with 24/7 confidential telephone helpline support
• Staff discount on all Genuit Group products
• Free on-site parking
• Company Sick Pay